Where the Girl Comes Before the Gown
Appointments submitted here are a request, and we will contact you to confirm your appointment’s day and time after reviewing our schedule. We function exclusively by appointment as providing the best experience for our brides, grooms, and bridesmaids is of the utmost importance.

Bridal Shop

Your Experience

At the Southern Swan, we welcome you as a friend and want you to leave as family. Each appointment is a party where we encourage you to relax, sip some bubbly, and enjoy your experience. Dream big. Ask questions. Be creative. Most importantly, have fun!

Bridal Boutique in Florida

our Gowns

Inspiration for our inventory blooms from southern stems with deep roots. Like the ladies who will wear them, each piece of lace and bit of sparkle carries unique style and grace. The Southern Swan promises tradition with a twist. Draped upon our hangers, you’ll find classic styles of quality construction from leading designers and one of a kind pieces designed with the contemporary touches to reflect the wonder that is you.

Haley out the window

questions? get in touch with us....

Contact Us

2106 S Florida Ave Lakeland,FL 33803

  • (863) 510-7605