About Us

About Us

A beautiful bridal boutique nestled in the city of Lakeland, FL the Southern Swan was founded on the belief that kindness, respect, and graciousness create sacred moments. That finding the perfect gown for every bride is not just about the “gown” but empowering every woman to feel the very best on their most important day.

At the Southern Swan we share your memories and hold them dear. We will cry tears of joy, share belly laughs and celebrate milestones within our walls. We find beauty in all the details and strive to make the little things as important as the big ones. We will keep your secrets like a well trusted friend and are humbled that you have shared them with us.

A Southern Swan Bride is both graceful and discerning and shares the same love of southern hospitality that we do. Above all The Southern Swan Bride is timeless and beautiful. We invite you to become a Southern Swan Bride.